Custom Packaging Design Services in India

Take Your Brand From Ordinary To Extraordinary With Custom Packaging Design

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“ Don’t judge a book by its cover” does not apply when it comes to branding. It is a custom packaging design that makes consumers judge and then decide if they would want to consume your story, your mission, your vision, or just scroll past. The reason is that your product packaging is the first conversation of your brand with your audience.

The essence of custom packaging design is more prominent in today’s market because over 70% of the audience comes from a visually driven mindset where first impressions hold an impact to an extent that can either make or break your sales.

It is the intricacies provided by a custom packaging company in India that hold the potential to deliver packaging that defines how your consumers feel about your brand. Being in the business for years, the Brimbus Productions Pvt Ltd team not only understands how to make your brand’s story unfold with a custom packaging design but also aims at bringing together creativity and sustainability backed by brand purpose into one creative custom packaging, which is more about communication and less about decoration.

It is a bespoke packaging solution that opens an array of opportunities for you to communicate your brand values to your audience and create that “extraordinary” sense which differentiates your brand’s visual appeal from the others you are competing with in the market.

Moreover, when you work with a reliable custom packaging company in India, they hold the potential to deliver custom product packaging for your brand, which can redefine your whole customer base’s perception about your brand vision. But is it enough to take your brand from ordinary to extraordinary? Let’s find out the same in the blog further.

What do you mean by custom packaging design?

Before we head into the analysis of whether custom product packaging helps in giving your brand an edge or not, it is necessary to have a clear definition of what exactly does custom packaging design means.

If we go by the textbook, custom packaging design is essentially the process by which you, as a brand, invest in creating custom product packaging that is specifically modified to that certain product of your brand, and has the purpose of reflecting your brand identity.

Where often, custom packaging design is mistaken as just putting your brand logo on a box, the intricacy of a custom packaging design falls under designing an entire brand experience for your consumers from the time they lay their eyes on the product.

What designers often state custom packaging design is a combination of functionality and emotion. It is a custom packaging design that can effortlessly communicate who you are as a brand, what your vision stands for, and why you are different from your competitors to your audience.

An experienced custom packaging design company in India would make sure that each element, from materials, colour, typography, to finish, is all intentionally designed to come together and reflect your brand’s identity to the right audience and use custom packaging design as a strategic marketing tool.

How does a custom packaging design boost your product appeal?

Multiple factors make a product skyrocket its sales, and among those is the packaging that holds your product. And it is a custom packaging design that plays a major role in making sure that your product is not only a container but also your brand’s first impression, marketing medium, as well as an emotional resonance that amplifies how your consumer perceives your brand.

But how can you achieve that for your brand with custom packaging design services?

Here’s an insight into how a custom packaging design can boost your product appeal:

It creates an instant first impression

That transition from ordinary to extraordinary is made when you crack that visual handshake with your audience, and custom packaging design is the way to make your stand in this cluttered retail space that is crowded with e-commerce scroll. Since such a custom packaging design communicates quality and professionalism before they use your product, with such creative custom packaging, you get to form that lasting first impression.

It builds an emotional resonance with your audience

In branding, it is a famous saying that, amongst all elements, your product packaging has the potential to translate that emotional connection with your audience.

Be it a sense of excitement, joy, hidden memory, exclusivity, or even happiness, when done right, a custom packaging design can generate those emotions directly to your consumers naturally.

Moreover, when you make your packaging resonate emotionally with your audience, your product stops being just another product and stands as a unique brand experience for

It reflects your brand’s vision and story

Bespoke packaging solutions are the best way for you can set your brand narrative within your audience. Be it through textures, quality, typography, tone of voice, or colours, it is a custom packaging design that can narrate your brand story of sustainability, innovation, craftsmanship or your story. This not only sends a message of who you are as a brand to your consumers, but also gives your audience an unboxing experience.

It differentiates your product in a competitive market.

If you are competing in a market where differentiating your product is no longer an option, then turning towards custom packaging design services is a strategic approach to stand out. So be it through unique shapes, sustainable materials, or by reflecting bold brand elements, an experienced custom packaging company in India can help save your product from being blended in and create its own space by being a visual differentiator.

It increases your product perception value.e

In branding, the infamous quote changes to “something that glitters is gold”, and it is a given that consumers would go for a packaging that looks more premium. Now, premium packaging does not necessarily mean expensive; it is more about the effort and thought you put into providing a packaging experience for your consumers. Custom packaging design services are the way to make your brand have a much higher standard and reputation amongst your consumer base.

It builds a long-term brand recall value.

Custom packaging design is the best way to give your audience an extraordinary unboxing experience. So, when you build a strong, unique, yet relatable custom packaging design that creates an opportunity for your consumers to interact with your packaging, it automatically leaves a reminder of your brand even after the purchase, which ultimately increases your brand’s recall value.

In addition to this, it is a custom packaging design that holds the potential to do all from making your consumer feel good, connect deeply, and communicate your brand values with your audience.

How to choose the right custom packaging company in India, specific to your brand?

Now that you know the potential custom packaging design has in boosting your sales and perception of your brand amongst your consumers, the next question that arises is how do you find a custom packaging company in India that aligns with your brand guidelines and works with you in translating your brand’s narrative in the right way to draw a brand experience for your audience.

Catering to the same question, we have come up with a summarised guideline on how to make sure that you partner with the best custom packaging design in India.

Let us go through this guideline:

Begin by setting your brand goals

The first step in finding the right custom packaging design services for you is to get clarity on a personal level on what you want your packaging to reflect as a brand.

It can be anything from a sustainable approach, youthful reflection, or minimalistic conveying that you would want your brand to feel like to your consumers.

Decide upon the narrative.

To come up with the best custom packaging design, work with an experienced custom packaging design service that treats the packaging as a strategic brand storytelling tool rather than another packaging design. Hence, always work with a company that holds the potential to customise your packaging while keeping the personality of your brand intact.

Look into their industry experience.

For the best custom packaging company in India, filter each of them with their experience base. Make sure you go with a company that not only designs but also knows the intricacies of a custom packaging design. These intricacies of creative custom packaging could be anything from product protection, compliance, printing techniques, or material optimisation. But why is it important? Well, because when you work with such experts, they have the potential to anticipate the challenges of moving forward with a custom packaging design way before you face them.

Cross-check the production capabilities.

Often, what happens is that even if you have a great idea, the lack of execution potential makes the great idea fall short of expectations. So what capabilities should you be looking for? Well, make sure that the custom packaging company has a well-defined experience in prototyping and sampling, which covers various elements such as printing, cutting, as well as finishing.

Moreover, also inquire about the quality standards they maintain. Be it about material sourcing, quality control, or scalability aspects, if you make sure that the branding agency consistently adapts to high-quality material, even for large orders, you automatically increase your chances of making the most unique custom product packaging for your brand.

Additionally, make sure that you choose a branding agency that keeps you in the loop, takes feedback and works with you rather than works for you.

Can you create unique experiences for your consumers with bespoke packaging solutions?

Yes, the short answer is that you can build a very concrete and unique user experience with creative and bespoke packaging solutions.

However, the whole point of custom packaging design lies in making that packaging a source of excitement, delight, and emotional connection to your audience, so that it gives a perception of being busy with something unique and unforgettable.

But how different or creative can you get with your custom packaging design, and to what extent can you build a unique experience for your consumers?

Here’s an overview of how you can transform the basic things into your own custom packaging design and offer your consumers a unique and lasting experience:

Turn unboxing into an immersive experience.

As a brand today, trying to sustain all the trends, product packaging has become as important as building the product. Today, consumers expect a certain level of unboxing experience when they invest in buying a product. Be it through a multisensory immersion or by something thoughtful, if you are successful in crafting an emotional experience through your packaging, you get to keep the consumer.

Create a personal connection with your consumer.r

There is nothing a consumer likes more than feeling exclusive, and you can hit it out of the park if it is an online purchase because nobody expects such exclusive treatment while shopping online. So, go all out with your custom packaging design, make it personalised with their name notes, or custom-printed goodies to translate that the purchase was more than a simple transaction and a brand relationship that you, as a brand, would be grateful to build. What does this do? Get your loyal consumers.

Make social-media worthy moments.

We saw how a well-executed custom packaging design holds the potential to beat planned and invested marketing, but you would be glad to know that when done right, a creative packaging design can also beat advertising. When you successfully create a unique experience with your unboxing, it automatically becomes free content for you that the consumers make for your brand. If your custom packaging design is unique, the consumers will happily and willingly vouch for it on social media, which in turn will automatically drive you organic visibility.

Apart from this, with creative packaging design, you get to leave a lasting impression on your consumers, as the product is something that might get monotonous upon usage or implementation, but it is a good custom packaging design which leaves a mark on the conscious even after the product has been long used. So, to answer the question, yes, you can absolutely create a unique as well as memorable unboxing experience for your audience through custom packaging design solutions.

What benefits do you get as a brand for doing custom product packaging?

The consumer market stands at a place where your brand is no longer just about the product, rather also about the overall unboxing experience that the audience expects to receive. Custom product packaging is the path which allows you to give that experience to your audience and act as a silent salesman for your brand.

Having said that, what are the overall benefits that you get by taking the custom packaging design route? Let us go through the benefits that you get as a brand by investing in the best custom packaging design!

You get an instant brand recognition.

The foremost benefit you get from strategically working with custom packaging design services is the fact that you build an instant, impactful brand recognition. How though? Well, by creating a consistent as well as a memorable aspect for your audience. Moreover, when you have a custom packaging design, you get an opportunity to stand out amongst all the generic packaging and ultimately own your unique shelf space.

You get to narrate your brand story.y

The most beneficial factor of using a custom packaging design for your brand is the fact that you get to convey your brand story effortlessly to individuals who are not even your consumers. Be it through the visual, tactile, or emotional path, through creative custom packaging, you can communicate your brand’s values, vision, and mission through design elements and get creative with conveying your story.

You get to amplify your perception value.

Adjusting your market position is yet another benefit you get by bending towards bespoke packaging solutions, as it is natural for a consumer to form a perception of your brand by judging the packaging. Hence, when you deliver a thoughtfully designed custom package, you are indirectly building a perception for your brand that you want within your consumers.

You get to boost your consumer retention.n

When you are working with a generic or a rare product, either way, it is a great strategy to have a custom packaging design, as it allows you to hook your audience and offer a more interactive experience with your packaging. Doing so allows your consumers to increase the retention value of your brand and ultimately make a lasting recall value of your product. This can be achieved with various creative custom packaging solutions, such as handwritten notes, or other personalised additions, which give your consumers a special feel of being treated special and seen and valued, which in return builds an emotional connection of the consumer with your brand on a long-term basis.

You get improved marketing and social media visibility.

As a brand, you can include marketing anywhere, and your product packaging is one of the best opportunities you get to include your brand story. Once you start treating your packaging as a marketing channel, the various ways in which you can use a custom packaging design are endless. Be it through customer posts, influencer videos, or brand mentions, when done right, a creative custom packaging design can easily outperform most paid marketing gigs in the most organic manner.

In addition to this, the benefits you get by investing in custom packaging design go way past making your packaging unique. Rather, the benefits of having a well-planned custom packaging design go as close to a paid investment in marketing. Moreover, when you crack that balance of function and form in packaging design, it holds the potential to not only amplify your customer experience but also give your brand the edge of desired perception, value, and emotion.

When to use a creative custom packaging idea to gain customer loyalty?

When we talk of consumer loyalty, it is essential to remember that building it goes both ways, and it is more of a give-and-take path than just expecting your consumers to be loyal all of a sudden. Creative custom packaging is one way by which you can build that emotional connect with your audience and make them feel special and exclusive.

Having said that, it is more of a timing thing. As a brand, you have to move strategically with custom packaging design. Here is when your investment in custom packaging design will be most worth it:

During your product launch or rebranding
During festive seasons
During rewarding loyal customers
During introducing your limited editions
During the reinforcement of brand values or innovation

All in all, as a brand, you do not need a custom packaging design every time. But you should know the right time to introduce a custom packaging design to make the most out of the effort and connect in the right way at the right time.

Frequently Asked Questions

Q1) How does custom packaging design improve your brand perception?

A custom packaging design holds the potential to offer your consumers a sense of creativity, uniqueness, which in turn allows your brand to have a much more amplified perception of your brand.

Q2) Can custom packaging design influence purchasing decisions?

Yes, a custom packaging design holds the potential of influencing an individual’s purchasing decision as the product package stands as the first interaction of your brand and audience. Even though the consumer is not going to make a purchase, the visual appeal does hold the power to influence the purchasing decision.

Conclusion

In conclusion, a custom packaging design stands as a strategic necessity for brands today, as it alone can transform the effort put into marketing and advertising. Be it wanting to make your consumers feel your brand even before they experience your product, or translating your brand’s values and mission, through a custom packaging design, you get to connect with your audience, make them feel special and get yourself loyal consumers organically.