How Color Meanings Affect Your Brand
Share this article:
How Color Meanings Affect Your Brand – Colors are an important aspect of branding as they can evoke emotions, convey messages, and influence consumer behavior. It can be used to help build a strong, relatable brand. In this article, we’ll explain what color psychology is and educate you on the color meaning of the most popular colors used.
What is Color Psychology?
Color psychology studies how colors affect human behavior, emotions, and cognition. It is a branch of psychology that explores the relationship between colors and the human mind.
Color psychology is often used in marketing and advertising to influence consumer behavior. For example, a brand might use red in its logo or advertising to create a sense of urgency or excitement or use blue to create a sense of trust and security.
Why Is Color Psychology Important in Marketing?
Color Psychology is important in marketing because it can have a significant impact on how customers perceive and interact with a brand. By understanding the psychological associations and emotional responses that different colors can evoke, marketers can create branding and market strategies that resonate with their target audience.
- Brand recognition: Using consistent colors across marketing materials can help build brand recognition and make the brand more memorable. Thinking of brands like Coca-cola, which is immediately recognized by its distinctive red and white logo.
- Emotional response: Colors can evoke different emotional responses in people, and marketers can use this to their advantage. For example, a brand that wants to create a sense of urgency may use red in its advertising, while a brand that wants to promote calmness and relaxation may use blue or green.
- Brand personality: Colors can also convey a brand’s personality and value. For example, a brand that wants to be seen as eco-friendly may use green in its branding and advertising, while a brand that wants to be seen as sophisticated and luxurious may use black.
List of Color Meanings
Orange Color Theory
Orange is a symbol of innovation, exploration, zeal, achievement, and harmony in color psychology. Any image, website, or piece of marketing collateral that uses orange has a playful element added to it. While being an attractive color, it doesn’t have the same power as red. Many marketers still use color to bring attention to certain parts of a website or call to action.
The orange color in fanta’s logo and packaging is a bright and bold shade that is meant to grab consumers’ attention and convey a sense of energy and excitement. Overall, the use of orange in Fanta’s branding is meant to communicate the brand’s flavor and personality. The bright, citrusy color is intended to evoke a sense of refreshment and enjoyment, and the playful and energetic branding is meant to appeal to consumers who are looking for a fun and flavorful soft drink.
Green Color Theory
Green is closely associated with both money and nature in color psychology. Some of the positive implications of color include development, fertility, good health, and charity. The meaning of color green also includes certain unfavorable connotations, such as envy. You might decide to incorporate more green into your online store if you’re in the health or fitness area. A green background might be present in your homepage banner image or emblem, for instance.
The use of green is made popular by brands such as Starbucks.
Blue Color Theory
In color psychology, blue’s color meaning ties closely to the sea and the sky. Stability, Image source
harmony, peace, calm, and trust are just some of the feelings your customer may feel about your brand when you integrate the color blue into your branding.
Tech brands like Facebook, Twitter, and Skype often use blue in their logo to position the brand as trustworthy, reliable, and relaxing.
Purple Color Theory
Purple is considered a royal color in color psychology. The meaning of color purple is associated with power, nobility, luxury, wisdom, and spirituality. But avoid using the color too much as it can cause feelings of frustration. Some perceive its overuse as arrogant. You can add hints of purple to your website’s design such as on your free shipping bar, your logo, and as an accent color in your graphics.
Purple is a color brands like Hallmark and Yahoo use. When browsing both websites, you’ll notice that purple is an accent color.
Red Color Theory
Marketing colors like red can capture attention. The red color meaning is associated with excitement, passion, danger, energy, and action. You might’ve noticed that some brands use red for ‘order now’ buttons or for their packaging as a way to stand out on the shelf. In color psychology, red is the most intense color. And thus, can provoke the strongest emotions. Red can also trigger danger so you want to use the color sparingly. If you add the color red to your website, save it for the call to action or sale icons if it’ll contrast well with your store design.
Red is the iconic color used for brands like KFC and YouTube. The color red tends to encourage appetite hence why brands like KFC use it often in their branding.
Your business’s marketing efforts can be considerably enhanced by learning about color psychology and what each hue represents. When selecting colors for your brand, think about how you want your customers to feel when they connect with your logo, your products, and your website. If you need help branding your business, Brimbus can help you.