What Does Investing In Your Brand Really Mean?
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What Does Investing In Your Brand Really Mean ? – “Your Brand is the single most important investment you can make in your business.”
— Steve Forbes
‘Let’s create a logo for now, we will invest in building a brand when the business is up and running.’ Branding and design often do not make it the top priority list when the monstrous task of running a business is concerned. It’s something that becomes an afterthought or a constant unchecked box somewhere down in your to-do list. But if you believe in your product, it makes sense to start investing in creating a visual identity as your company is both a business and a brand.
While today it might seem like a frivolous use of money, in the long run, it will save you a lot of time and headache. Think of brands like Nike, Netflix, or Coca-Cola, they evoke emotions, inspire confidence, and sometimes cravings. But these brands weren’t built with a single campaign. It took years of investment in the brand’s identity to get to the point of instant satisfaction that you feel today.
Still not convinced, in the article, we will discuss 5 compelling reasons why every brand should invest in their brand identity. But first?
What Is A Brand Identity?
Brand identity design is the collection of visual elements like colour, typography, symbol, or design that presents itself to the public and distinguishes its business in consumers’ minds. Essentially, your visual brand design is the image you want to depict to the world. A version of your company’s story that inspires loyalty, creates brand awareness, and builds excitement. It’s your business’s personality.
What Does Investing In Your Brand Really Mean?
Imagine there is a party, think of people who stand out, have charming personalities, and are a center of a large group. Their magnetic personality makes others feel values, seen, and emotionally connected. The same goes for your brand and a well-curated visual identity graphic design makes you memorable. Also, in the time of multiple digital channels, going in with a set of design assets and brand guidelines means you can project consistency and maturity in front of customers and investors. When these visual elements are applied across social media channels, print media, emails, outdoors, and more, they form a cohesive identity.
While plenty of successful businesses do get by without focusing on design, does this mean it’s a waste of time? we think not…
Narrate A Beautiful Visual Story
Visual identity branding is all about looking ahead from the product and telling a story that evokes the desired emotion. Telling a good story through your packaging, product shoots, social media posts, and website graphics moves from being admirers to loyal consumers who speak highly of your business and truly believe in you.
A visual identity is done right when your company’s name, logo, and visuals trigger a combination of physical and emotional reactions that evoke feelings of how your business wishes to make them feel.
Need a hand in achieving the ultimate design goals, that’s where we come in!
Visual elements like logo and website are the face of your brand. Great brand identity builds credibility, deeper connections, and trust within your potential audience. It reinforces your company’s beliefs and helps you find new customers and delight existing ones with your products and services. More than that, it injects your personality into the mix and sets you apart from the competition. Most importantly, it assures your customers that you prioritize your relationships over sales – something similar to a family.
You Choose Your Customers
Successful brand identity and design projects involve rigorous market research that helps you create an ideal persona. Instead of trying to appeal to a wider audience, brand identity enables you to aim more accurately on customers whose desire aligns with your company’s values, goals, and culture.
These clearly defined customer personas enable you to craft messages targeting the right customers. This approach will lay a foundation for great service and loyalty that later turn them into brand advocates. There is no better promotion strategy than happy customers gushing over you, amplifying your ROI.
Engage with Your Community
A strand brand is a talked-about brand – design plays a huge role in making it a memorable one. Well-curated brand identity and design encourage your customers to go online and post reviews. Having said that, turning your customers into brand advocates ad ds credibility and piques the interest of people with similar taste, making it a community.
Create Emotional Connections
When it comes down to building meaningful relations, the time, money, and effort you invest in people make all the difference. Thoughtful designs and quality visual identity implies your passion for your product and they will know that when it comes to servicing you will deliver with the same passion. Attention to details in branding—something as basic as a logo—can reassure your customers that you value them and they will take pride in being associated with you.
Long Story Short….
The design has the ability to connect with people, stir emotions, and transport them to a different place. When the same sensibility comes through your brand’s visual identity – the sky’s the limit for your business!
If this feels a little overwhelming, we suggest you connect with branding and design experts like Brimbus. Our team of seasoned marketing professionals, talented designers, and writers are sure to make the entire branding process insightful, valuable, and unique.