Adithya lamps is a unit of Tallam Group, established in 1896 and it is a reputed name in opulent lighting across the globe. It was established in 2001 in the heart of Bangalore.
After two decades of relentless efforts, today, Adithya is synonymous with luxury lighting and caters to hundreds of designers with lighting accessories and fixtures, hand- picked from every part of the world.
Adithya Lamps approached us intending to rebrand to strengthen their brand positioning. Their previous logo was created over 20 years ago and had lost its charm so that it became obsolete over the years. Along with the logo, we revamped their old website to match the existing brand image.
We understood the challenges the brand was facing and its requirements. For the logo, we came up with a bold and bright concept that suited its existing brand image.
The classic yellow – black combination and clever use of the typography were simple yet elegant- something that could be used for years to come. A similar clean and minimalist approach was taken for the website making it more approachable and in vogue.